![]() ![]() How do you make something desirable? You tell people they can’t have it. You just had to know how to get the salesperson to offer one to you. Quite by accident he found out that despite the wait list and the supposed unavailability of Birkins, that they were to be had at almost any Hermès store. Then he discovered the Birkin bag, and the infamous wait lists. Add to that the fact that at that time Hermès did not yet have a website, and you can see how Tonello’s ebay business was pretty successful. At the time, Hermès did not actually own all the stores, that some of them were actually franchises, and many had backrooms full of older styles. ![]() ![]() Pretty soon he was traveling across Europe with dozens of wish lists from people looking for Hermès scarves that could no longer be found in US stores. When it sold for $400 and emails came pouring in asking if he had more, he knew he was on to something good. As almost an afterthought he listed a Hermès scarf he had bought years ago and had forgotten about. So he went to his closet looking for things to sell on ebay. The author, Michael Tonello found himself alone, in Barcelona, and without a job. I stumbled across this little book and picked it up, thinking that it would be a fun book to read myself to sleep with. ![]()
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